Art and the market are no longer mutually exclusive fields – in light of this, it has become important to consider artistic and economic interests on equal terms.
My consulting work takes this link between strategy and creativity as a starting point: I look at the fields of art and culture from a strategic perspective while simultaneously bringing a creative dimension to strategy development.
The clearer an organization or brand is about what it stands for and where it wants to go, the more successful it will be. Now, more than ever, this also applies to the art market.
Given the complexity of creative and economic goals, however, the challenges faced by art and cultural institutions, galleries, and artist couldn’t be more complicated. Strategy development and strategic marketing are therefore also starting to gain relevance within the art world.